Mini Study on Value-added Produce

Retail Prepared Refrigerated Foods: The Market and Technologies

This 66-page condensed mini study focuses on the market and technologies for refrigerated value-added produce products. These products are defined as fresh fruits and vegetables that are washed, precut, and packaged for convenience, and merchandised in supermarket produce sections.

Product types include: bagged lettuce and salad greens; "dry" bagged salads (primarily shredded cabbage and coleslaw salad components); other value-added vegetables such as bagged carrots, spinach, and broccoli; limited types of fully prepared vegetables, primarily cooked potato products; and fresh cut fruit products.

Information provided in this study includes:

• Food Spectrum's estimates of supermarket sales for all eight product categories included in the complete report, for the years 2000 through 2005
• Food Spectrum's estimates for prepackaged value-added fruits and vegetables, including products that packaged ("put up") at store level, for the years 2000 through 2005,
• estimates of the total retail and commercial foodservice market for value-added produce,
• InfoScan Review sales data from Information Resources, Inc. (IRI) of supermarket sales of prepackaged, fresh cut salads, as defined by IRI, for the years ending mid-June 1999 through 2001,
• shares of market held by leading competitors,
• the trends and factors affecting the market for bagged lettuce and value-added fruit and vegetable products, and
• the process and packaging technologies used in the manufacture of these products.

Table of Contents

Scope of This Study

The Market
The Total Market

• By Product Category
• Manufacturers' Brands Share of Total Market

Total Market Forecasts

• Fastest-Growing Categories
• Slower-Growing Categories
• Declining Categories
• Shifts in Supermarket Department Sales
• Ways in Which Market Growth Can Outpace These Forecasts

Sales of Prepackaged, Refrigerated Prepared Foods

• Current Market Structure
• Bagged Lettuce Products
• Shares of Market Held by Major Competitors

Total Retail and Foodservice Sales of Value-Added Produce

Trends and Factors Affecting the Value-Added Produce Market

Trends by Product Type

• Bagged Lettuce
• Value-Added Vegetables
• Potato Products
• Fresh Cut Fruit

The Technologies
Introduction

Formulation Hurdles

• Acidulants
• Antimicrobial Agents
• Antioxidants
• Blanching

Thermal Hurdles

• Post Pasteurization

Non Thermal Hurdles

• Ultra High Pressure
• Irradiation

Packaging Hurdles

• Modified Atmosphere Packaging
• Clean Room
• Packaging Materials
• Active Packaging

Food Safety

• HACCP
• Temperature Control

We also invite you to review our other mini studies

• Entrees, Dinners and Value-added Meat & Poultry
• Prepared Salads
• Pizza
• Pasta and Sauces
• Lunch Kits
• Technology

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